Digital Privacy

Evolution of Digital Privacy What Consumers Expect from Tech Companies


The evolution of digital privacy is one of the dynamic journeys, crafted by the fast technological advancement and enhancing digitization of daily life. With the increased use of internet-based devices and the rise of big data, customers are now becoming more and more aware of digital privacy. Because of this, consumer expectations from technology companies are also evolving substantially.

During the initial days of the internet, digital privacy was an unclear concept for the average user. The main focus was getting access to information and connecting with others instead of any privacy concerns. At that time, technology companies were functioning with minimum oversight about the usage and collection of data. Privacy policies, which were existing were mostly vague and were not user-friendly, resulting in high customer ignorance on how their data is getting used.

Prevalence of social media and ecommerce

In the mid-2000s there was a rapid rise of social media platforms as well as ecommerce, substantially altering the digital scenario. Some companies such as Facebook, Amazon, and Google started collecting huge amounts of personal data for the customization of their services and target advertisements. This era initiated more profound awareness among consumers about digital privacy. However, a lot of users still did not completely understand the extent of the collection of data or its consequences.

Data breaches and scandals incidents that involve Facebook, started highlighting the major misuse of personal data. These events acted like a wake-up call for both the customers as well as the regulators, causing an increase in demand for more transparency, user data protection, and more control over personal data.

The existing scenario of digital privacy

Change in regulations

Because of increasing privacy concerns, governments all over the world started imposing strict regulations for the protection of customer data. The European Union’s General Data Protection Regulation, which was executed in the year 2018, set up a high standard for data privacy offering customers more control over their data and stating heavy fines on those companies that fail to adhere. In the same manner, the California Consumer Privacy Act also introduced substantial privacy rights for California’s residents.

All those regulations forced the technology companies to reevaluate their data practices and execute more strong privacy steps. Remaining compliant with those laws is now an important factor for the maintenance of customer trust and the prevention of legal consequences.

Enhanced customer awareness

Today’s customers are more aware of digital privacy than they were before. They have a better understanding of the value of their data and the risks which is associated with the misuse of data. Because of this, they need more transparency, control, and safety from the tech companies. Privacy is no more a secondary concern but a primary one for several users who are opting for digital services.

What do consumers expect from tech companies?

More transparency

Customers now expect technology companies to be more transparent about their data collection and usage practices. This involves highly clear, concise, and easy-to-access privacy policies that explain what data is being collected, how it is being used, and with whom it is being shared. Customers also expect companies to offer updates regularly on all kinds of changes to those policies.

Approval and control

Users now want to have more control over their data. This implies getting consent from them before collecting data and facilitating the users to manage their privacy settings easily. Some of the features like opt-in and opt-out mechanisms, requests for data access, and the capability to delete personal data are highly becoming some of the standard expectations.

Data safety

It is one of the high priorities for customers and they now expect tech companies should execute strong safety measures for the protection of their data from any kind of unauthorized access, cyberattacks, and data breaches. This involves the use of encryption, safe servers, and regular auditing.  In addition, customers also expect quick and transparent communication in case there is any data breach and also take efficient measures for mitigating those effects.

Less collection of data

Many customers want tech companies to practice less collection of personal data. This approach not only helps in decreasing the risk of a data breach but also aligns well with the privacy principle by design. Users are more wary of those companies that collect excess data without any clear purpose.

Tech company accountability

Customers now expect the companies to take more responsibility and act ethically. This involves not only complying with legal needs but also remaining adhering to high ethical standards. Companies expect to make use of data in ways that offer respect to the privacy of the user and prevent manipulation practices. Accountability techniques, like independent auditing and certifications can assist in building trust.

Invention of privacy solutions

With technology evolving, privacy threats are also evolving at the same rate. Customers now expect tech companies to remain ahead of the curve by making investments in innovative privacy solutions. This includes the development and execution of technologies such as differential privacy, anonymization, and the latest encryption techniques. Companies acting proactively against arising privacy challenges have more chance of earning customer trust.


Increased privacy technologies

In the future, digital privacy is more likely to see more advancements in privacy-increasing technologies. Inventions like homomorphic encryption, safe multi-party computation, and united learning provide good solutions for the protection of personal data while still allowing strong insights and services. Tech companies investing in those technologies will be in a better position to meet the expectations of customers and regulatory needs.

More emphasis on user empowerment

With digital privacy becoming more and more complicated, educating the users and empowering them with privacy practices and their rights will be more important. Tech companies can have a major role in offering clear and easy-to-access information along with resources and tools for assisting users in making informed decisions about data. This will help customers take an active role in management of digital privacy.

Evolution of regulations

Regulation landscapes are also evolving and will continue evolving, with more regions executing data protection laws. Technology companies have to stay updated with these changes and make sure that they stay in compliance to avoid legal penalties and maintain customer trust. Proactive engagement with the regulators and participating in shaping the privacy policies is also important for remaining ahead.


The evolution of digital privacy has brought transformation in customer expectations from technology companies. Transparency, permission, data safety, less data collection, and inventions are the primary demands. With customers becoming more aware and with strict regulations, technology companies have to give more priority to the maintenance of trust and remain competitive. In the upcoming days, digital privacy will be shaped by advancements in technology, user empowerment, growing regulations, and consistent commitment from the tech sector.

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